My good friend L0stf0x has shared a word I have just learned the meaning:
Philotimo ( also spelled filotimo; Greek: φιλότιμο ) is a Greek noun translating to "love of honor". However, philotimo is almost impossible to translate sufficiently as it describes a complex array of virtues.
It is our Philotimo that defines us, you, my friends, that gives us the edge, that makes us world leaders! We are truly light years ahead of all others!
It is you, our Forum Members and all the silent Readers, you are on a path to change the World Forever! We do it with Philotimo!